Zimbabwe’s tobacco growers have pushed output higher in the 2026 marketing season, selling 356.2 million kilogrammes worth US$887.9 million by July 29, according to the Tobacco Industry and Marketing Board (TIMB). The volume represents a one percent increase over the previous season, underscoring the crop’s resilience in a difficult global environment.
The season, which began in March, has been shaped by rising global supply, high carry-over stocks and subdued international demand. Early auction floors saw limited buyer participation, which weighed on prices, but competition strengthened as the season progressed, TIMB said.
China remains the top destination for Zimbabwean leaf, accounting for 34 percent of export volumes. The auction marketing season closed on July 31, with mop-up sales scheduled for August 5 and 6, while contract sales continue until deliveries are completed.
Looking ahead to the 2026/2027 season, TIMB is urging farmers to focus on productivity and quality rather than expanding hectarage. Recommended practices include certified seed and investments in water conservation to build resilience against climate shocks.
Zimbabwe produced 354.8 million kg worth US$1.2 billion in the 2024/2025 season. Under the Tobacco Value Chain Transformation Plan (2026-2030), the country aims to reach 500 million kg and a US$7 billion tobacco industry by 2030 through local value addition and diversified export markets.
